Digital Marketing Executive – AI & Performance Marketing

Digital Marketing Executive – AI & Performance Marketing

Location: Calicut, Kerala — Backoffice (on-site)
Job type: Full-time
Salary: INR 25,000 – 40,000 per month. The top of this range is reserved for candidates who demonstrate expert-level hands-on AI-tool fluency plus real ads/SEO experience at interview — not just competent, genuinely expert.

Wordcraft is a UAE-based group offering certified legal translation, document attestation, notarization, business setup and visa/PRO services across Dubai, Sharjah, Abu Dhabi and RAK, plus an education vertical (Wordcraft Institute). Our Calicut backoffice runs digital marketing, KPI operations and customer support for our UAE-facing brands.

We are not looking for someone who just "runs ads" or "posts on Instagram." We want someone who runs the whole digital stack through AI — Meta Ads, Google Ads, SEO, Google Business Profile (GMB), and our WordPress websites/blogs — and increasingly, someone who thinks in AI agents and automated workflows, not just one-off prompts. Example of the difference: instead of asking ChatGPT for one blog post, you chain steps together — keyword research → AI draft → SEO optimisation → publish to WordPress → repurpose into ad copy and a GMB post — and know exactly where a human must check the output before it goes live. If that's how you already think, or you're itching to work that way, this is your role.

What you'll do

• Plan and run Meta Ads (Instagram/Facebook) and Google Ads (Search, Performance Max, Display) campaigns for our UAE audience.
• Use AI chatbots (ChatGPT, Claude, Gemini) daily for ad copy, headlines, audience angles, campaign strategy drafts and reporting summaries.
• Run on-page and technical SEO with AI-assisted keyword research and content briefs.
• Manage our Google Business Profile (GMB) listings — posts, Q&A, and review responses, using AI to draft on-brand replies and local-SEO-friendly posts, with a human check before anything sensitive goes live.
• Manage our WordPress website(s) — publish and optimise blog posts and landing pages, using AI to draft content, meta descriptions and on-page SEO, then edit and fact-check before publishing.
• Generate ad and social creative using AI image tools (Midjourney, Adobe Firefly, Canva AI, DALL·E).
• Produce AI-generated or AI-edited short-form video for reels and ads (CapCut AI, Runway, Pika, HeyGen, or similar).
• Build agentic AI / automation workflows that chain multiple steps together — e.g. research → draft → optimise → publish → repurpose across channels — using tools like Zapier, Make, n8n, custom GPTs/agents, or MCP-connected assistants, instead of manually copy-pasting between one-off prompts.
• Track CTR, CPC, ROAS and conversions, and use AI to turn raw numbers into a clear weekly narrative.
• Work with the design/content team and coordinate with UAE stakeholders.

Must-have

• 1+ years hands-on running Meta Ads Manager and Google Ads — actually built and managed campaigns, not just assisted.
• Daily, real use of AI chatbots for marketing work — able to show actual prompts and outputs.
• Comfortable with prompt engineering — writes clear, structured prompts that reliably get good output, not just a one-line question.
• Working SEO knowledge: keyword research, on-page basics, reading Search Console/GA4.
• Comfortable managing a WordPress site — publishing/editing posts and pages (no coding needed) — and using AI to draft and optimise that content.
• Experience managing, or genuinely willing to learn, Google Business Profile (GMB) for local SEO.
• Experience with at least one AI image-generation tool.
• Strong written English — you'll be writing ad copy, blog posts and reports.
• Comfortable learning new AI tools fast — this stack changes every few months.

Nice-to-have / pushes you to the top of the salary range

• Has actually built an "agentic" workflow — chained multiple AI steps/tools together to automate a repeatable marketing task (a content pipeline, a reporting pipeline, competitor monitoring, review responses, etc.), rather than only single-prompt use.
• Familiarity with MCP (Model Context Protocol) or connecting AI assistants to real tools/data sources (Zapier, Make, n8n, Google Sheets, an API).
• AI video generation/editing experience.
• Google Ads or Meta Blueprint certification.
• Experience marketing for UAE, legal-services, or education audiences.
• Basic Canva/design skills.
• 2+ years of genuinely expert-level, portfolio-backed experience across paid ads, SEO, GMB and WordPress content, with AI woven through all of it.

How to apply: Email your CV to joincalicut@wordcraft.ae along with one real example of using an AI tool (or better, a chained AI workflow) to solve an actual marketing problem — what you asked for, the tools involved, and the result. Applications without this are deprioritised.